Adobe Audience Manager

The Adobe Audience Manager data connector allows you to retarget visitors using Audience Manager segmentation leveraging DXA Digital Experience and Pillar Scores.
Note: For more information on Digital Experience and Pillar Scores, see Digital Experience Signals.

Configuring the Audience Manager data connector in DXA

  1. On the navigation bar, go to Connect > Data Connectors > CDP/DMP > Adobe Audience Manager.Audience Manager data connector

  2. Under Adobe Audience Manager, select Adobe Audience Manager Enabled.

    The following settings appear:

    Audience Manager data connector settings

  3. In Username, enter the Audience Manager account username.
    Tip: DXA recommends creating a dedicated Audience Manager account for the Decibel connection. This should be a general account not associated with a specific user in your organization.
  4. In Password, enter the Audience Manager account password.
  5. In Data Source Id, enter the Audience Manager data source ID.
    Important: You must ask the Audience Manager user to create a data source in their Audience Manager instance.

  6. Click Save.

The Audience Manager data connector is enabled. A Decibel-DXS trait storage folder is created in your Audience Manager instance with additional traits to create segments and fine tune targeting.Decibel-DXS trait storage folder in Audience Manager instance