Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher's website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
Journey Analytics's integration with Taboola empowers marketers to understand the impact of Taboola campaigns on their users' lifetime and value.
The integration runs daily, updating the previous day's end of day data in each table. The following tables are fetched according to the account type. See the full tables schemes below:
- taboola_items: for publishers
- taboola_campaigns: for advertisers
To integrate Taboola to your Journey Analytics project please contact your customer success manager or Medallia Support.
Table Name: taboola_items
| Field | Data Type | Description | Example |
|---|---|---|---|
| ad_revenue | FLOAT | The revenue generated from Sourced Content in Taboola's widgets | 19.26 |
| ad_rpm | FLOAT | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. = Rev Share From Taboola / Page Views With SC * 1000 | 0.32 |
| ad_visit_rpm | FLOAT | Page revenue per thousand visits (Ad RPM per Visit)is calculated by dividing the revenue by the number of visits, multiplied by 1000. = Ad Revenue / Visits* 1000 | 0.36 |
| bounce_rate | FLOAT | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | 82.61 |
| currency | STRING | The currency of the currency units | USD |
| landing_page | STRING | The landing page's id | 4959863019856879905 |
| landing_page_thumb | STRING | The landing page's thumbnail url | http://www.site.com/index/ta.jpg |
| landing_page_url | STRING | The landing page's url | http://www.site.com/index/ |
| page_views | INTEGER | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | 60404 |
| page_views_with_ads_pct | FLOAT | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. =Views with Ads / Page Views | 100 |
| publisher | STRING | partner id of the publisher / site in the Taboola platform | partner site 10 |
| publisher_name | STRING | Display name for publisher as displayed in Taboola Backstage | partner site 10 |
| views_visit | INTEGER | Represent the average number of page views initiated by each visit (= page views/visits) | 1.12 |
| visits | INTEGER | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate 1 or more page views | 53744 |
Table Name: taboola_campaigns
| Field | Data Type | Description |
|---|---|---|
| date | TIMESTAMP | record insert time |
| campaign_name | STRING | Human readable Campaign name |
| campaign_id | INTEGER | Numeric ID of Campaign |
| clicks | FLOAT | Total number of clicks |
| impressions | INTEGER | Total number of impressions |
| spent | FLOAT | Total spent amount |
| ctr | FLOAT | Average CTR (Click Through Rate). Calculated as: Clicks/Impressions |
| cpm | FLOAT | Average CPM (Cost Per 1000 Impressions). Calculated as: Spend / Impressions |
| cpc | FLOAT | Average CPC of total clicks. Calculates as: Spend/Clicks |
| campaigns_num | INTEGER | Total number of campaigns |
| cpa | FLOAT | Average CPA (Cost Per Action). Calculated as: Spend / Actions |
| cpa_actions_num | INTEGER | Total number of actions (also referred as conversions) |
| cpa_conversion_rate | FLOAT | Average Conversion Rate. Calculated as: Actions / Clicks |
| currency | STRING | The currency for columns of type "money" |
