Use this section to learn more about getting MXO up and running. It's been designed to help you:

• Understand how the components of a MXO optimization fit together.
• Set up MXO for the first time.
• Create your first web-based optimization.

If you've never used MXO before, you'll find information about basic concepts and procedures to help you understand how MXO works and how you can use MXO to start optimizing the customer experience in your own organization.

If you're familiar with MXO already, it'll provide you with a quick refresher of the basics.

The procedures in this section are aimed at creating a simple optimization for a web-based Touchpoint. This means you can use your own website as the basis for the optimization, if you wish. You'll be able to see just how quickly and easily MXO can help you optimize the experience of your own customers.