Use case 3 — Create a promotional offer for an iPhone

In this use case, we are going to create a promotional offer for the iPhone 12. The mobile phone company only want to show the offer to customers who meet the following criteria:

  • Customer does not already have an iPhone 12.
  • Customer has shown interest in the iPhone during the last 30 days.

We will build a separate eligibility rule for each of the criteria specified and combine those into a single eligibility rule.

Example 1 — Customer does not already have an iPhone 12

[Completed for iPhone 12] is empty

Customer does not have iphone example

Where the parameters for Completed are as follows:

  • Proposition name equals iPhone 12

Example 2 — Customer has shown interest in iPhone 12 recently

sum of the elements in [Activity count for iPhone 12 search for info]) > 1 and time between now and Last occurrence for iPhone 12 search for info in days < 30

Customer has shown interest example

Where the parameters for Activity count and Last occurrence are as follows:

  • Proposition name equals iPhone 12

Example 3 — Combined eligibility rule

Customer does not have an iPhone 12 AND Customer is interested in an iPhone 12

Combined eligibility rule example