You can view the Most Dominant Path customers take through a journey using Settings. Viewing the MDP shows you the most common start and end point for customer journeys within your query results.

Most Dominant Path is defined as a journey, with a common start node and end node, undertaken by the largest number of customers within the query result set. Characteristics (channel, touchpoint, proposition, and activity type) for the start node and end node, respectively, must be identical. Nodes in between the start and end nodes may differ, but customers start and end their journey in exactly same places.

MXO allows you to view the three Most Dominant Paths included in your query results.

For each Most Dominant Path, you can also view a set of three Most Common Routes.

Most Common Route is defined as the journey, undertaken by the largest number of customers in your query result set, that follows a single, identical, route from start node to end node. All nodes in between the start and end nodes are identical (and have the same characteristics for channel, touchpoint, proposition and activity type), meaning that all customers on that particular journey undertook an identical route from start to end.

As well as viewing both MDP and MCR, you can also view the Most Common Approximate Path.

Most Common Approximate Path is defined as the journey, with the highest proportion of commonality, undertaken by the largest number of customers in your query result set. It may not be identical to the Most Common Path or Most Common Route, but it is a common journey, with common behaviors, taken by a large enough number of customers to represent a common path worth highlighting in the Journey View.

MXO allows you to view the three Most Common Approximate Paths included in your query results.