Summary Panel

The Summary Panel provides an overview of the results of the query and the date range covered by the data. MXO can display data up to a maximum of the last 90 days.

When you are viewing the full customer journey, that data is based on the results of the query and the date range covered by the data.

When you select an individual node (context) within the customer journey, that data is based only on the statistics for that individual node (context).

Element	Description
	Query whose results are shown in the visualization.
	Total number of unique customers included in the query results.
	The number of journeys included in the query results. Customers included in the query results may be on more than one journey.
	Percentage of customers who have not interacted within the timeframe of the last Lifecycle Stage of their journey.
	Percentage of customer moving forwards on this particular journey.
	Percentage of customer moving backwards on this particular journey.
	Date of first customer activity included in the query results.
	Date of last customer customer activity included in the query results.

Journey Visualization Controls

The Journey Visualization Controls let you fine tune the data displayed on-screen, enabling you to focus on the customer data and behaviors that are most important to you.

Element	Description
	Show and hide the Summary panel.
	Show and hide Activity Types for all Lifecycle Stages.
	Choose a specific type of journey view to display on-screen.
	Show and hide data relating to the number of customers moving between nodes (flows) and the number of customers currently on a specific node (volumes).
	Zoom in and out of the journey view.
	Enter and exit full-screen mode.
	Settings.

Journey Visual

The Journey Visual provides a visual display of the journeys resulting from your query, showing you the routes customers took through individual nodes. Each node represents an individual Interaction or Action Context.

Calculating Active, Inactive, and Dropped Off Customers

Throughout the Journey Visual you will see references to Active, Inactive and Dropped Off customers. This refers to the current "state" of customers on a node and is calculated based on the time period you have set up for your Lifecycle Stages within MXO .

For example, in MXO you set a time period for your Lifecycle Stages of 30 days. If a customer has interacted within 80% of that time period (24 days, in this example) they count as Active; if they interacted more than 24 days ago they count as Inactive and if they interacted more than 30 days ago they are said to have Dropped off and their journey has ended.

Entries

Vertical blue lines represent customers entering the journey. A customer entry is determined by the first activity recorded for a customer, who meets the defined query parameters, within the 90 day timeframe. The thickness of the line indicates the volume of customers who entered at this node.

Drop Offs

Vertical purple lines represent customers dropping off of the journey. A customer is deemed to have dropped off of the journey at a particular node if the following two conditions are met:

• The last activity recorded for that customer was associated with that node.
• The time since the customers last activity exceeds the leaving timeframe for that node.

The thickness of the line indicates the volume of customers dropping off of the journey at that node.

If a customer performs further activity after timing out of the journey they are no longer considered to have timed out.

Forward Transitions

Blue flows represent forward transitions between nodes. Transitions are determined by looking at the number of customers moving between two different nodes. The thickness of the line indicates the total volume of customers moving between two nodes; that is, if a customer moves back and forth between nodes multiple times, that customer is only counted once.

Backward Transitions

Purple flows represent backward transitions between nodes. Transitions are determined by looking at the number of customers moving between two different nodes. The thickness of the line indicates the total volume of customers moving between two nodes; that is, if a customer moves back and forth between nodes multiple times, that customer is only counted once.

Looping Flows

Looping flows highlight when a customer has moved from one Channel to another, but stayed on the same Activity Type. For example, by moving from the website to the mobile app.

Active Customers on a Node

Light blue, outer, semicircles represent the total number of active customers on a node. A customer is considered to be on a node if their most recent activity is associated with that stage. A customer is considered to be active on a node if the time since that customers last activity does not exceed 80% of the leaving timeframe for that node.

Customers can only be on a single node at any given time, in either an active or inactive state.

Inactive Customers on a Node

Dark purple, outer, semicircles represent the total number of inactive customers on a node. A customer is considered to be on a node if their most recent activity is associated with that node. A customer is considered to be inactive on a node if the time since that customers last activity exceeds 80% of the leaving timeframe for that node.

Optimized, Active, Customers on Node

Dark blue, inner, semi-circles represent the number of active customers on a node presented with personalized content by MXO before moving to that node.

Optimized, Inactive, Customers on Stage

Light purple, inner, semi-circles represent the number of inactive customers on a node presented with personalized content by MXO before moving to that node.

High Value Moment (HVM)

A green circle marks a High Value Moment on the customer journey. It identifies a positive moment on the journey that translates into customers being able to satisfy their goal.

Low Volume Moment (LVM)

An orange triangle circle marks a Low Value Moment on the customer journey. It identifies a negative moment on the journey that translates into customers being unable to satisfy their goal.

FROM Node

A blue "Play" icon marks the FROM node specified in the engagement query.

TO Node

A red "Stop" icon marks the TO node specified in the engagement query.