THROUGH

A THROUGH filter specifies the nodes that a customer journey must pass through to be included in the results of your query.

Example

TB - through query


Step	Description
	Find an interaction context associated with Proposition 5.
	If present, add full path of customer journey to query results.

Note:

Usage Notes

Maximum of one journey returned, per customer. No journey cutting and splitting.
If customer journey does not include the specified interaction context, MXO discards that journey and moves on to the next customer.

TB - through example

In this example, the customer journey IS included in the query results based on the specified filter criteria.

I want to identify customers who have at least one interaction with my brand on the Mobile channel across their full journey.

THROUGH


Filter	Query Parameters
THROUGH	Channel = Mobile

discover journeys through(interaction(channel="Mobile"))

Finds any customer with at least one interaction on the Mobile channel and includes that customer in the query results.
The journey context is the full customer path.

I want to identify customers who have never required assistance.


Wildcard Interaction Points	Matches...	Does Not Match...	Matches When...
THROUGH (NOT)	Channel = Assisted

discover journeys through(not(interaction(channel="Assisted")))

Finds any customer with no interactions on the Assisted channel and includes that customer in the query results.
The journey context is the full customer path.

I want to identify customers who have seen personalized content, but not purchased the product associated with that content.


Filter	Query Parameters
THROUGH	Action = iPhone Offer
THROUGH (NOT)	Activity Type = Purchase Proposition = iPhone

discover journeys through(action(id="iPhone Offer") and not 
(interaction(activity="Purchase" proposition="iPhone")))

Finds any customer who saw personalized content for the iPhone, but did not go on to purchase that product.
The journey context is the full customer path.