FROM
A FROM filter splits the journey on each occurrence of the starting context you specify in your query.
Example Query
Splitting Process
| Step | Description |
|---|---|
| Find the first non-Web interaction. | |
| Mark the interaction immediately before that as the start of the journey. | |
| Find the next Web interaction | |
| Mark the interaction immediately before that as the end of the first journey. | |
| Continue process to the end of the journey. |
Note:
Usage Notes
- MXO processes a FROM filter, used alone without a corresponding TO filter, as a FROM > TO EACH LAST.
- When using a FROM filter, MXO always looks for the narrowest pair of corresponding interactions.
Results
In this example, you end up with four customer journeys based on the specified filter criteria.
Use Case 1
Initial Question
What is the impact on a customer when they receive a newly deployed Action on the Web channel suggesting they install a brands mobile app?
Query
| Filter | Query Parameters |
|---|---|
| FROM | Channel = Web Action ID = Install Mobile App |
discover journeys from action(channel="web" id="Install Mobile App")Analysis
- How many customers eventually go to their mobile device after receiving the Action on the web?
- How many interactions are between receiving the Action and installing the app?
- How long does it take between receiving the notification and installing the app?
Use Case 2
Initial Question
I want to better understand the behavior of customers who installed the mobile app on iOS devices.
Query
| Filter | Query Parameters |
|---|---|
| FROM | Activity Type = Install Mobile App Device OS = iOS |
discover journeys from interaction(activity="Install Mobile App" deviceOS="iOS" )Analysis
- Are those customers/visitors using the mobile device more than other touchpoints?
- How many of those customers required assistance after the install?
Use Case 3
Initial Question
How effective is the onboarding process for iPhones?
Query
| Filter | Query Parameters |
|---|---|
| FROM | Stage = Purchase Activity Type = Device Activated Proposition = iPhone |
discover journeys from interaction(stage="Purchase" activity="Device Activated" proposition="iPhone")Analysis
- How long does it take for customers to start using the device?
- How often do they require assistance after device activation?
- What is the most common activities they engage in immediately after device activation?
- What other products do they show interest in?
