JSON Format
Sharing your customer data in JSON format provides you with structured data as an array of objects. Each object represents an individual customer profile and contains several 'name:value' pairs. Each 'name:value' pair represents a single customer attribute.
Why choose JSON Format for my output?
Choose JSON as your output format if:
- you are working with programmatic integrations, such as APIs, and
- you only require data relating to captured attributes associated with individual customer profiles.
JSON provides you with structured data, removing the need to structure that data manually before it can be used by those integrations.
Example JSON file
In our example file, the following attributes are included in the data:
- extuuid
- customerkey
- InControl
- isDetractor
- isPromoter
- tid
- utm
