THROUGH
A THROUGH filter specifies the nodes that a customer journey must pass through to be included in the results of your query.
Example
Splitting Process
Step | Description |
---|---|
Find an interaction context associated with Proposition 5. | |
If present, add full path of customer journey to query results. |
Usage Notes
- Maximum of one journey returned, per customer. No journey cutting and splitting.
- If customer journey does not include the specified interaction context, MXO discards that journey and moves on to the next customer.
Example
In this example, the customer journey IS included in the query results based on the specified filter criteria.
Suggested Scenarios
Use Case 1
Initial Question
I want to identify customers who have at least one interaction with my brand on the Mobile channel across their full journey.
Query
THROUGH
- Channel = Mobile
Filter | Query Parameters |
---|---|
THROUGH | Channel = Mobile |
discover journeys through(interaction(channel="Mobile"))
Analysis
- Finds any customer with at least one interaction on the Mobile channel and includes that customer in the query results.
- The journey context is the full customer path.
Use Case 2
Initial Question
I want to identify customers who have never required assistance.
Query
Wildcard Interaction Points | Matches... | Does Not Match... | Matches When... |
---|---|---|---|
THROUGH (NOT) | Channel = Assisted |
discover journeys through(not(interaction(channel="Assisted")))
Analysis
- Finds any customer with no interactions on the Assisted channel and includes that customer in the query results.
- The journey context is the full customer path.
Use Case 3
Initial Question
I want to identify customers who have seen personalized content, but not purchased the product associated with that content.
Query
Filter | Query Parameters |
---|---|
THROUGH | Action = iPhone Offer |
THROUGH (NOT) | Activity Type = Purchase Proposition = iPhone |
discover journeys through(action(id="iPhone Offer") and not
(interaction(activity="Purchase" proposition="iPhone")))
Analysis
- Finds any customer who saw personalized content for the iPhone, but did not go on to purchase that product.
- The journey context is the full customer path.