Propositions Report
Propositions are used to describe the products and services that your brand provides to your customers. This report looks at level of interest being recorded by MXO against each Proposition you have configured in your environment. It is incredibly useful when you have just launched a campaign, are trying to understand where there is growing interest in a certain product range, or are looking to decide which product you might want to push in your next sales campaign.
Profile Activity by Proposition
This section shows you the total count of profiles looking at each Proposition in the time window you have selected. Recognized and unrecognized profiles are broken out to make it easier to understand where there is opportunity to drive engagement, especially around outbound messaging. If your reports show low levels of recognized users, speak to your Medallia Customer Success representative about tactics for driving recognition. The more profiles you have, the greater the impact of your engagement and campaign efforts.
Proposition Activity and Proposition Path
These views are very similar and both highly useful, allowing you to quickly investigate and understand the different levels of interest by audience (cohort) type. You may find that some Propositions are of higher interest to new customers. Think about wht that is. Is there an up-sell or cross-sell opportunity? Understanding the levels of interest by audience type improves your ability to target and engage with your customer base, more effectively, when it comes to orchestration opportunities.
Customer engagement, be it through personalizing a user’s experience on a web site or app, or reaching out to them through an email campaign is only successful if relevant and timely. To message your existing customers, you need to be able to identify as many of those customers, as possible, especially if you want to target customers based on their recent activity and product interest.
A key fundamental when using MXO is your recognition strategy. That strategy influences not only how you collect the customer keys that enable MXO to link activity across channels, but also how a customers activity isfed into your outbound messaging and campaign tools. When you have good levels of activity you can use this report as a proxy for campaign opportunity, asking questions such as:
- How many customers can I reach by product?
- How many customers in the last seven days looked at product X and how many of them can I reach out to?
