Customers Report

This is an overview report that provides volumes and counts for the types of customers interacting with your brand during the time period you select.

Customers - Main

Profiles by Day

This section shows the total count of profiles interacting with your brand, by day. The counts are split out by identified profiles (those that have a customer key) and unidentified profiles.

Customers - Day

Tip: As a new MXO customer, this report will naturally start with a high number of unidentified profiles. It is important to have a robust recognition strategy to increase the number of customers where you have associated a customer key. Keys allow MXO to reach into your CRM and other customer data systems to retrieve profile data. This data is used to create highly personalized experiences. Engagement is all about customer-centricity and to achieve this, driving higher levels of recognition is a must. Use this report to track your progress.

New & Returning Profiles

Understanding your retention levels is key to growing your business over time. Brands that are new to market will have a high focus of attracting new customers but over time this needs to develop into a balanced approach where you are actively increasing your retention rates. New customers are expensive and building a loyal audience that returns organically will drive greater levels of profitability.

Customers - Profile

Tip: To build towards long-term profitability it is important that you grow your returning customer rate. Being overly reliant on new customers means that at some stage in the future you will reach a saturation point where further growth becomes impossible (there is only a finite audience in any market!). Each brand is different, but quickly reaching a balance of new and returning customers should be a priority KPI for any business. Keep a close eye on this report to make sure you have a healthy and sustainable audience mix.

All Time Reports

All time data is broken out across three different audience types and include all profiles collected by MXO since your account went live.

Customers - All Time