Assets Report

Assets represent the content and messages that brands serve to customers when delivering an Action. An Action represents the rules and eligibility logic. Each Action will have one or more Asset variations that could be shown. MXO enables brands to test different variations of assets to discover and test which version of message, image or call to action drives the greatest level of engagement with the targeted audience.

Assets - Main

Tip: Always test multiple Assets to optimize the performance of your Actions. When setting up your Assets you can define different weightings of distribution. For example, if you have three different Assets that you want to test you can distribute the audience equally across all three variations of that Asset.

Asset by Day

Lets you quickly see which of your assets are being served across the time period you select.

Assets - Day

Tip: Look for any uneven volumes. MXO lets you prioritize different Actions based on rules that you have configured. Priority Rules may have accidentally caused some Actions and Assets to be prioritized at a higher or lower rate than expected. After updating Priority Rules, it is worth checking to see if those updates have had any unexpected consequences in the distribution of your Actions and Assets, over a period of time.

Asset Performance

This section shows you how the different Assets are performing by Action. Sort by Action Name to easily see the different Assets for each Action and check the volumes and response rate for your customers.

Assets - Performance

Tip: Use this report to quickly identify any under-performing Asset variations you may be delivering to your customers. If an Asset has been tested for a sufficient period, you can choose to remove or replace that Asset with an alternative candidate, if the performance is low or negative. When launching a new set of Actions and Assets check this report daily to track their impact with your customers.

CTR by Touchpoint

Quickly see the levels of engagement you are achieving on the various Touchpoints that you provide to your customers. Are these as expected? Is there a difference between the number of Actions being served and the CTR being achieved?

Assets - CTR

Asset and Optimization Point Performance

This section provides a more detailed view of how Actions and their associated Assets are performing across different Optimization Points.

Assets - OP

Tip: Sort the table by Optimization Point to quickly see all Actions delivered through the same viewpoint.Sort by Action name to see where different Actions and Assets are being delivered across the varying Optimization Points. Use this capability to look at the volumes of Assets being served.Are you reaching enough of your targeted customers at a particular Optimization Point?If the numbers are low, it may be that the number of customers you are trying to reach on that page or view are also low and you may want to move your messaging to another location to reach more users.It is also worth checking to make sure that another Action is not consuming more of the audience at that Optimization Point. If it is, you may want to review your priority rules.