What are Activity Capture Points?

Activity Capture Points allow MXO to track and capture customer activity on your Touchpoints. You can associate an Activity Capture Point with a Proposition and Activity Type to track specific customer activity related to your organization's products and services. For example, an insurance company might want to track customers purchasing insurance through a call center, while a travel company might want to track customers viewing more information about cycling holidays on their website or mobile app.

MXO can use this data, together with Eligibility Rules, to optimize the content delivered to customers during subsequent sessions on your Touchpoints.

Depending on the type of Touchpoint for which you want to track customer activity, you create Activity Capture Points, as follows:

  • For web, use the MXO Extension
  • For mobile, use the MXO SDK
  • For other channels, use the main MXO UI

For more information about creating and working with Activity Capture Points, see Track Customer Activity.

What sort of activity can I capture?

You can capture any customer activity you define as an Activity Type in MXO.

For more information, see Create and Manage Activity Types.

What Propositions can I track?

You can capture activity for any products or services you define as Propositions in MXO.

For more information, see Create and Manage Propositions.

Using Dynamic Propositions

When specifying which Proposition to associate an Activity Capture Point with, you can either select a single Proposition or ask MXO to generate the Proposition automatically.

Setting the Proposition automatically, allows you to capture the same customer activity across different Propositions.

For example, on a holiday website, a customer may want to set up an Interaction Point with a wildcard in the path, for example, /holidays/europe/* to capture customer activity on all pages within the European Holidays section. MXO can capture a pid value available on the URL as the Proposition code using a Capture Point. At runtime, MXO uses the Proposition code to look up the corresponding Proposition against which activity will be triggered.

You can capture the value to use as the Proposition code from a page element, URI parameter, or cookie value.

Another example would be a bank wanting to track account activations across different credit cards in its call center, using a single Interaction.

When setting the Proposition automatically, you must specify what MXO should do if the Proposition returned is unrecognized. That is, does not already exist in MXO. MXO can:

  • Use an existing Proposition. MXO attributes the activity to an existing Proposition.
  • Generate a new Dynamic Proposition under an existing parent. MXO generates a new Proposition and attributes the activity to that Proposition
    Note: Dynamic Propositions are generated "on the fly" at run-time. They do not appear in the Proposition Hierarchy in the main MXO UI.
  • Do not record activity. MXO ignores the activity.

Note: If the value returned for the Proposition code is "null", MXO does not create a new Proposition.

You specify whether or not to set the Proposition automatically when creating an Activity Capture Point.

TP - Dynamic Prop

For more information, see Track Customer Activity.

When can I capture customer activity?

You can capture customer activity either:

  • On Load. MXO captures customer activity as soon as an interaction loads. For example, a mobile phone company sets up Activity Capture Points on the home page of their mobile app to capture when customers view information about their Top 5 offers. When a customer opens the app on their phone, MXO immediately tracks that they have viewed information about those offers.
  • On Click/Tap. For mobile and web Touchpoints, MXO captures customer activity when the element has been clicked or tapped. For example, when a customer clicks on a link on a web page that takes them to third-party website. This might include a customer being transferred to a secure payment site during the online purchase process.

Can I create multiple Activity Capture Points for a single Interaction Point?

Yes, you can. For example, if you want to track customer activity against a variety of products on your home page, you can create Activity Capture Points for each of those. MXO displays the total number of Activity Capture Points on the Interaction Points page (see below). You can view the full list, in detail, by opening the Interaction Point View.

TP - number of