Interactions are the key elements of the customer experience, representing the ongoing conversation between your customer and your organization at any of your Touchpoints.

Interaction Points let you:

• Capture customer activity,
• capture customer input, and
• return optimized content to your customer during those interactions.

On a web site, an Interaction Point represents a individual page on that site; in a mobile app, an individual screen or context, and in the call center, a customer's reason for calling.

For more information about working with Interaction Points, see Create and Manage Interactions.