Eligibility Rules help you transform data into something more meaningful, managing the criteria used to determine the content and messaging presented to customers.

Eligibility Rules can help you structure your optimizations to present the right message to the right customer at the right time.

Use Eligibility Rules just like any other attribute, to insert dynamic values into Assets, or to set the eligibility of your Actions.

Eligibility Rules are reusable and modular, so you can start simple and then combine them to meet your needs.

For more information about working with Eligibility Rules, see Introduction to Eligibility Rules.