The Eligibility Rules Editor provides a simple, intuitive way of creating new data items from your existing data sources in the format you want, enabling you to make the most of the customer data you already have.

For example, your existing CRM may provide you with a customer's date of birth, but you need a data item that provides a customer's age. You can use an Eligibility Rule to create that new data item. Once created you can reuse that data item multiple times in multiple Eligibility Rules.

You can create Eligibility Rules to completely transform the way you use your existing data to personalize the individual customer experience, enabling you to manage the criteria used to determine the content and messaging presented to those customers. Eligibility Rules help you structure your optimizations to present the right message to the right customer at the right time.

Eligibility Rules are reusable and modular, so you can start by building a simple Eligibility Rule and then combine it with other simple Eligibility Rules to create a more complicated, compound Eligibility Rule.

Eligibility Rules are built using natural language, so be aware of how Eligibility Rule titles are structured. It is essential to give each Eligibility Rule you create a meaningful title, especially if you intend to combine Eligibility Rules together. The aim is to create a literal statement that clearly states the purpose of the Eligibility Rule and defines the conditions under which eligible customers are presented with personalized messages.

For example:

• Is older than 21
• Is in the United States
• Search matches campaign code
• Car purchase date is more than 3 years ago
• Insurance renewal is due in more than 30 days