Analyze Data for All Customers

When you choose to analyze data for all customers, you are analyzing data for all active profiles that have interacted with your brand in any manner during the time period specified in the query.

Data included in the resulting audience includes both customer identifiers and attributes and all customer activity and events.

Which query type do I use when I want to analyze data for all customers?

Use the export all customer data for date query type when you want to analyze data for all customers. Set the time period for which you want to retrieve data using the available data filters.

For example, to retrieve data for the last 90 days, write the following query:

export all customer data for date (#CURRENT_DAY - 90 days, #CURRENT_DAY)

What's the process for producing analytics data for all customers?

The high-level process for producing analytics data for all customers is shown in the diagram, below:

TB - JTBD Export

  1. Confirm that you want to analyze data for a specific customer cohort.
  2. Write and process your engagement query. Be sure to use the discover journeysquery type
  3. Choose Data Export v8 as your data format to ensure you have access to the richest customer data.
  4. Decide what you want to do with your data:
  • To download the data locally, select the Download destination in Dynamic Audiences.
  • To share the data with your external systems, choose a destination configured with Data Export v8 as the file format. You can choose to share that data manually or on a schedule.