What is a Completion Activity?
A completion activity is the furthest activity that can be tracked for a Proposition. A completion can be seen as a positive successful result for a Proposition.
For example:
- Submitting an application for life insurance
- Requesting an appointment to discuss mortgages
- Completing the purchase of a mobile phone
You specify whether or not an activity is a completion activity when creating Activity Capture Points to track customer activity.
Completion Activities and Activity Counts
After a customer fulfils the completion activity for a Proposition, activity counts for that Proposition are reset to 0 (zero). This can impact the Arbitration process, as Actions you expect to be included in that process may be filtered out. For example, if you are prioritizing Actions based on interest, a customer may no longer meet the eligibility requirements if their activity count for a Proposition has been reset to 0 (zero).
