Create and manage contact tags to organize contacts based on user-defined criteria.

A "Tag" is an attribute added to a Contact, similar to a custom field value. Tags can be used to organize Contacts. Tags should be used when the criteria for grouping a Contact is determined by the user. Tags can be used as a filter when creating a segment.​ To create a tag, select the +Add button under Tags on the contact record. Type the name of the tag you wish to create, select Create, the color and Save.​

Editing or deleting tags can only be done through Admin Settings.