KPI

Journey Analytics Key Performance Indicator (KPI) reports enable you to display discrete values, counting various events in your data. For example, how many users, sessions, events per country and so on. This data can be shown broken down per day, week, month and so on.

For a complete introduction to the KPI report please see the following video:

Creating a new KPI report

  1. Click the New Report button at the top to open the reports gallery.

    New Report gallery of options

  2. From Custom Reports, choose KPI.

    Custom reports screen

  3. In the Enter Report Name field, type any name for the report.

  4. In the Choose KPI field, select one of the preset options or custom – different fields are displayed accordingly. See more about the two types below.

    List of KPI options, including Custom and several Presets

  5. To change the name of this KPI click Pencil icon:

    callout to the pencil icons

    • Time: Select hour, day, week, month or year to break down the report. The following is an example of a report with a time breakdown and without
    • Property: Select a property by which to break down the report. The properties are

  6. Define the report's date range and filters.

  7. Click Run.

  8. Configure the visualization.

  9. Click Save.

Preset KPI

In the Choose KPI field, select one of the following options:

  • Users – The number of users that performed an event.
  • DAU – Daily Active Users – The average number of users who were active (sent an event) per day during the selected time period.
  • MAU – Monthly Active Users – The average number of users who were active (sent an event) per month in the last year.
  • Recency – The average amount of time elapsed between user sessions, meaning the average amount of time that it takes for a user to perform another event after a session has been completed.
  • Sessions – The number of user sessions.
  • Sessions Per User – The average number of sessions per user.
  • Sessions Per Day – The average number of sessions per day (for all users).
  • Sessions Duration (sec) – The average duration of each session, in seconds.
  • Events Per User – The average number of events per user.
  • Events Per Day – The average number of events per day.
  • Events per Session – The average number of events per session.

Custom KPI

When defining your KPI report, selecting Custom lets you define a function on a property to appear in the report. Select a function and property, and add any conditions you need. Note that the available functions depend on the property data type. If you selected an invalid function, it will be replaced.

Custom type selected

KPI advanced menu

You can now use "Having" and "Sort by" as part of your KPI reports.

Note – Currently Having supported only with custom KPI.

Sort by

The "Sort by" used to sort the fetched data in either ascending or descending according to one or more columns.

You can sort by any column you query and you can add as many "Sort by" rows as available options.

Having

The "Having" adds the ability to add a condition to aggregated functions, therefore allows filtering the results of the report by the value of a KPI.

It is not a mandatory field in the KPI report and you can add as many "Having" conditions as you need.

To use the Advanced options:

In order to add Having or Sort by to your KPI report, you need to fill in at least one custom KPI step and at least one breakdown.

Once you do that, the "Advanced option" will appear below the breakdown: Advanced options field

Then you'll simply need to choose the aggregation function you want the report results to filter by and add the wanted condition. Advanced options for Users greater than 1000