Integration guide

Integrating with Digital

The recommended method for sending additional information from Digital is using custom events. With custom events enabled on a Digital property, all of a visitor's interactions with surveys are available to other tools. For example when an invite triggered survey is accepted, an event triggers. Use these events with Adobe Analytics, Google Analytics or any other analytics tool. You can detect survey events, capture customer feedback in real time using data elements, and configure triggers based on specific events.