Adobe Analytics integration
This guide outlines solutions and recommended approaches to exchange data between your Digital Web properties, Medallia, and Adobe Analytics.
When a customer uses a website, that customer's behavior, click-path, and available information are tracked on the property and sent to Adobe Analytics to generate reports or alerts on the conversation, user journey, and funnel analysis.
Historically, Adobe has only been able to collect information on what the user does online and not what the user thinks and feels. An integration with Digital provides the organization with the customer voice associated with that digital property to optimize and personalize the digital experience in real time as well as enrich Adobe Analytics with customer signals, topics, and sentiment to comprehensively understand customer profiles and journeys.
The following image shows sample reporting from Medallia in Adobe Analytics.
The following image shows how data flows between Medallia and Adobe.
See the following sections for information and steps for Adobe Analytics integration:
