Adobe Analytics integration (Legacy)

Important: This topic contains legacy content. See Adobe Analytics integration for updated information.

This guide describes steps required to enable Digital event processing in Adobe Analytics.

Digital can send Custom Tracking events to Adobe Analytics to integrate custom feedback events into marketing analytics data. Digital takes advantage of the Adobe Analytics code already deployed on the same website onto which Digital is deployed.

To send feedback events, Digital uses a function built in to the SiteCatalyst“s” object, called s.tl(). When called, s.tl() builds a SiteCatalyst image request containing theCustom Link Tracking data.
Note: Custom Link Tracking does not count as a page view.

See the following sections for additional information about Adobe Analytics integration: