Touchpoints

Touchpoints are the physical and digital places where customers interact with your organization.

Touchpoints are classified by channel. MXO lets you create and manage touchpoints on the following channels:

  • Web
  • Mobile
  • Assisted
  • Social
  • Physical
  • Outbound

The Touchpoints page provides you with a list of all touchpoints configured for your space. It also provides you with the following details about each touchpoint:

  • Touchpoint name
  • Channel for which the touchpoint was created
  • Number of interaction points configured
  • Touchpoint status — is the touchpoint published or unpublished?
  • Date when the touchpoint was last modified
  • Name of the last person to modify the touchpoint

Touchpoints main screen

From this page, you can also create new touchpoints and perform actions on a specific touchpoint such as editing or deleting it, or viewing its dependencies.