Track customer responses to outbound communications

Use the Outbound Responses API to configure your emails to include either a tracking pixel or redirect link and response code to track how customers respond to optimized content within any emails that you send.

Track opens or views of optimized emails

To track whether or not customers open or view an optimized email, add a tracking pixel to your email template and point the link for that pixel at the Outbound Responses API, using the URL and required response code. Format the link, as follows:

/one/rt/track/1px.gif?rid=response-code

Where:

rid=response-code is provided by MXO.

For example:

  https://myoneserver.thunderhead.com/one/rt/track/
  1px.gif?rid=j0tMTQzNDM5MDg4NjgwMwdGlkP1NQQU80RVMtMT
  E5MyxwdWZiMDVkNjcyLWFlYTYzYjk3ZCxhYz0xMjM4MDExODksY
  250PTEyNDYwTE5MCxvcD0Q9UE9TSVRJVkVfQ0xJQ0ssc2s9T05m
  UtNDViNy1iYjIyLTliZDhj

Track clicks on links in optimized emails

To track whether or not customers click on a link in an optimized email, format any links in the email to include the URL for the Outbound Responses API, required response code, and redirect URL, as follows:

  /one/rt/redirect/?rid=response-code#your-redirect-URL

Where:

rid=response-code is provided by MXO, #your-redirect-URL is provided by your organization.

For example:

  https://myoneserver.thunderhead.com/one/rt/redirect
  /?rid=dGlkPWZiMDVkNjcyLWFlYmUtNDViNy1iYjIyLTliZDhj
  YTYzYjk3ZCxhYz0xMjM4MDExODksY250PTEyNDYwTE5MCxvcD0
  xMTI5MTIwMDYscnQ9UE9TSVRJVkVfQ0xJQ0ssc2s9T05FLUVMQ
  1NQQU80RVMtMTE5Myxwdj0tMTQzNDM5MDg4NjgwMw
  #http://customer1stinsurance.com/insurance-promo