Dynamic Audiences let you build engagement queries, to surface patterns of customer behavior and create intent-based audiences you can use as the basis for delivering enhanced orchestrations. By asking the right questions, you get the actionable results you need to optimize the reach of those orchestrations.

Use dynamic audiences to define specific audiences using their journey traits and customer attributes to discover how the customer experiences you provide are performing and if they are meeting your customer’s needs.

Dynamic audiences is the starting point for:

• Creating engagement queries. When you create engagement queries using MXO's Engagement Query Language (EQL) you are asking business questions about your customer behavior in relation to your products and services, so you can analyze how customers interact with your brand.
• Viewing audience analytics. The Audience Analytics page provides you with an overview of the resulting audience data derived from your engagement query.
• Viewing journey visualizations. Journey visualizations provide your organization with a real-time view of how and where the audience resulting from a specific query is interacting with your brand. It provides rich insight into the high and low-volume moments on the journey, along with details about the number of customers at each stage, forward and backward transitions, and drop offs. You can also see whether or not your orchestrations are influencing customer engagement and driving higher volumes of both sales and customer loyalty.
• Sharing audience data. Sharing an audience is the last stage of using dynamic audiences. After defining your business use case and designing and executing an engagement query, you can analyze the customer analytics and results. If they meet your expectations, you can export the results to an audience destination. You can then use the data to produce individualized content to use in orchestrations for highly refined and filtered customer cohorts.