Why would I want to store my data in a Datastore?

Datastores allow you to upload and store large volumes of customer data, within MXO, providing access to that data in real-time, for use in decisioning. You can use the stored data to personalize offers and provide customers with recommendations.

You decide what customer data you want to include in a Datastore, ensuring MXO has access to the right data at the right time and enabling you to provide a customer with the optimal customer experience. That data might include information currently stored in your CRM, Campaign tools, or other SOR.

Storing the data within MXO provides you with optimal performance in terms of making that data available to MXO for real-tme decisioning.

How many Datastores can I have?

You can create and populate multiple Datastores, depending on your requirements.

This enables you to provide MXO with access to different types of data using different schemas. You define the schema when creating your Datastore.

How do I create and populate a Datastore?

You create and populate your Datastores using the MXO Datastores API. MXO provides API calls that enable you to:

• Create a Datastore
• Populate a Datastore with customer data
• Delete customer data from a Datastore
• Delete an existing Datastore
• Retrieve a list of Datastores currently live for a Space
• Retrieve data stored for a specific customer in a Datastore
• Push staged data to your live environment

How do I make data in a Datastore available to MXO for decisioning?

To make the data in a Datastore available to MXO for decisioning:

• Create and populate your Datastore
• Create a Datastore Data Adapter to reference the relevant Datastore