Net Promoter Score (NPS)
An index ranging from -100 to 100 that measures the willingness of customers to recommend a company's products or services to others. It is used as a proxy for gauging the customer's overall satisfaction with a company's product or service and the customer's loyalty to the brand.
Net Promoter Score (NPS)
Note: The Net Promoter Score (NPS) is determined by a single question that gauges the likelihood of a customer recommending the company or brand to a friend or colleague. Customers' responses categorize them into three groups: detractors, passives, and promoters.
NPS is traditionally calculated on a scale of 0-10 or 1-10. Promoters are those who score 9 or 10, while detractors score 6 or below. Alternatively, on a 1-5 scale, promoters score 5, and detractors score between 1 and 3.
