Discover Forms (New)
Discover Forms allows you to drill down the performance of forms tracked by DXA on a property.
To view Discover Forms (New), click Discover > Discover > Forms.
Forms overview
In theory, a visitor who reaches the start of a form should convert every single time. But, of course, this doesn't always happen and your conversion rate will never be one hundred percent. Often, visitors encountering friction on a form are driven to abandon the process all together. DXA's form analytics measure and report on visitor interaction with website forms and show you how visitors progress through the forms on your website on a field by field basis. This can reveal the information your visitors are resistant to providing, the impact of form error messages on outcomes, and the friction that obstruct their path to conversion ultimately leading to abandonment. This information allows you to take immediate action to make your forms better.
Form List
In the Form List, view each individual form on the website and the metrics associated with each. Columns are as follows.
| Column | Details |
|---|---|
| Name | Form name |
| Engaged | Number of visitors who interacted with the form in the selected date range. Note: To change the selected date range, on the top-left of the screen, click the date range dropdown menu. By default, this is set to Last 7 full days (excluding today).
|
| FXS |
Form Experience Score Average Experience Score for visitors interacting with the form. The FXS weighs up technical aspects of the form experience, such as responsiveness, quality, and clarity of form validation errors, as well as how visitors interacted with it. Note: For more information about Pillar Scores, see Practitioner Pillars.
|
| Engagement rate |
Percentage of visitors who interacted with the form. This is a percentage of the total number of visitors who were the page with the form and had the form in view. |
| Time spent | Average time spent on the form by all visitors. |
| Completed |
Percentage of visitors who completed the form. This is a percentage of the total number of visitors who interacted with the form. |
|
Error | Percentage of users who received a form error. |
To group forms together, click Bulk Actions in the top right of the Forms List, then select the forms you want to group together. Click Create new Form-Group and enter a name for the group. Or click Add to Form-Group and select the group to which to add the forms.
To view Form Groups and their associated metrics, click Form Group at the top of Form Overview.
Form reports
To view a Form report, click a Form in the Form List and click View Full Report.
Click the following metrics tabs on the left side of the page:
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Forms Metrics — Overall form metrics and how the form is performing over time.
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Field Metrics — How individual fields are performing.
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Experience Issues — Experience issues impacting the form.
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Included Pages — List of pages where form is included.
