Tracked Events

Tracked events are used to track significant actions in a session, such as purchasing an item or interacting with a specific user-interface (UI) element. When used with segments, funnels, and attribution heatmaps, tracked events can provide deeper insights into user behavior.

You can use different types of tracked events based on the type of action you want to track and whether it leads to completion or generates revenue for your business. You can also assign a value to each tracked event.

Tracked event types

The following tracked event types are available:
TypeDescription
Event

Tracks routine interactions on a property.

For example, clicking a button or scrolling to the bottom of a page.

Goal

Tracks interactions on a property potentially leading to completion or abandonment.

For example, adding something to a shopping basket or interacting with a chat bot.

Conversion

Tracks interactions on a property where the visitor performs the purpose of the website or app and reaches completion.

Any action that generates revenue, such as clicking the payment button or reaching the payment confirmation page, is conversion. However, not all conversion generates revenue, such as submitting a form.

Note: All detected conversion contributes to the conversion rate. Learn more: Conversion and Conversion Rate

Adding a tracked event

  1. On the navigation bar, go to Define > Tracked Events > + Create.Tracked events creation screen

  2. Enter a Name and an optional Description.

  3. In the Event, Goals or Conversion dropdown menu, select the tracked event type to use.
  4. In the Integration method dropdown menu, select the integration method to implement the tracked event on the property. The following integration methods are available:
    Note: For more information on each integration method, including adding rules to implement tracked events, see Tracked Event Integration Methods.
    • Decibel JavaScript API Call — The tracked event is implemented with an on-page call to the DXA JavaScript API.
    • JavaScript On-click Event — The tracked event is implemented using a CSS selector on a specific UI element, such as a button.

  5. Click Save Tracked Event.

You can now use the new tracked event to track significant actions in a session. Use the tracked event with segments, funnels, and attribution heatmaps to provide deeper insights into user behavior.

Tracked event settings

To go to the tracked event settings screen, on the navigation bar, go to Define > Tracked Events > View.Tracked event settings screen

The following columns are available on the tracked event settings screen table:
ColumnDescription
NameTracked event name
IdTracked event ID
Created byDXA user who created the tracked event
Last TriggeredDate the tracked event was last triggered
Actions

The following buttons are available:

  • Show integration code — Click to display the JavaScript code used to implement the tracked event on your property.
  • Edit — Click to edit the tracked event.
    Note: For details on the settings available, see Adding a tracked event.

  • Delete — Click to delete the tracked event.

Viewing tracked events triggered in a session

  1. On the navigation bar, go to Analyze > Sessions > Analyze.

  2. In the Actions column, click Show details for the session with the tracked event you want to view.

    Session Details appears.

  3. In the session details screen, click the Tracked Events tab.

    A table appears listing the tracked events triggered on the session.

    Note: To go directly to the point of the session replay where the tracked event was triggered, in the Actions column, click View in Session.
    Tracked Events tab on the session details screen