Overview

How to configure and customize experience programs using the Digital Command Center for Digital In-app Android and iOS properties

The Medallia Digital In-App Mobile SDK enables companies to engage app users in real time to collect feedback about app experiences and journeys. Once your dev team integrates Digital In-App Mobile SDK into an app, product managers, experience managers, and marketers are able to administer the experience program without code changes. This reduces engineering overhead and avoids having to publish a new version of the app to make experience program changes.

The feedback program is modified in real-time to capture the signals you need to manage your experience program. Digital administrators easily build, preview, launch, and modify surveys using Medallia Digital's intuitive drag-and-drop interface. With multiple feedback options, including intercept, always-on, push notifications, and code-based triggers, you can collect text and video feedback both online and offline, maximizing response rates and engagement.

Medallia Digital In-App SDK is supported on apps using both native frameworks (Android and iOS) and hybrid applications, for example using frameworks such as Cordova, Flutter, React Native, and so on. The SDK has a minimal footprint, and uses no web-based code or external dependencies.

Some of the common scenarios implemented using the Medallia In-App Mobile SDK are:
  • Surveying users following the completion of important journeys in the app, for example after completing a purchase in an ecommerce app.
  • Adding an "always on" feedback menu item.
  • Using local push notifications to prompt users to provide feedback on non-app experiences, for example an airline sending a push notification to customers when a flight lands, to learn about the flight experience.
  • Invite users to provide App Ratings using OS native store without leaving the app.

Digital administrators use the Digital Command Center to configure the experience program, designing surveys and targeting the relevant segment at just the right moment. Everyone can use the free Medallia Digital Preview app, available from Apple App Store and Google Play, to verify the experience program changes directly on a device before publishing.