Digital Feedback Web administration
How to configure and customize feedback programs using the Digital Command Center for Digital Feedback Web properties
Digital Feedback Web, a native component of Experience Cloud, provides tools to capture feedback from web visitors. Digital is purpose-built for in-the-moment experiences, collecting feedback from customers, employees and anyone else a organization provides experiences to. The solution is optimized for performance across the web and keeps pace with constantly changing digital behaviors to effectively collect feedback.
Once your web development team integrates Digital Web, product managers, experience managers, and marketers can administer the feedback program without code changes. This reduces engineering overhead and avoids having to publish a new version of the web site to make feedback program changes. The feedback program is modified in real-time to capture the signals you need to manage your experiences.
- Surveying users following the completion of important journeys, for example after completing a purchase.
- Adding an "always on" feedback menu item.
- Triggering a feedback survey based on a behavior, for example navigating away from an online cart and not completing a purchase.
Digital administrators use the Digital Command Center to configure the feedback program, designing surveys and targeting the relevant segment at just the right moment. Digital feeds into Experience Cloud as a signal and takes advantage of its deep analytics and reporting to provide a unified view of the experience feedback.
Other documentation
This guide provides information on how to use and configure Digital Web properties. If your property is a Digital In-app property, for example to collect feedback from an app on Android or iOS, see Digital Feedback In-app SDK administration.
For information on how to use Digital in general, for example to learn more about how to work with Digital Feedback in Medallia Experience Cloud, see Digital Feedback.
