How to configure and customize Digital Feedback using the Command Center

Digital Feedback Web, a native component of Experience Cloud, provides tools for companies to capture feedback from web visitors. Digital is purpose-built for in-the-moment experiences, collecting feedback from customers, employees and anyone else. The solution is optimized for performance across the web and keeps pace with constantly changing digital behaviors to effectively collect feedback. Additionally, Digital provides deep analytics across a unified view of the experience feedback.

Once your web development team integrates Digital Web into a site, product managers, experience managers, and marketers are able to administer the feedback program without code changes. This reduces engineering overhead and avoids having to publish a new version of the web site to make experience program changes.

Digital administrators use the Digital Command Center to configure the experience program, designing surveys and targeting the relevant segment at just the right moment. The feedback program is modified in real-time to capture the signals you need to manage your experiences.