Step 4 - Create an Optimization Point that uses Dynamic Actions

After creating your Dynamic Actions template, create an Optimization Point that uses Dynamic Actions.

Create an Online Optimization Point (MXO UI)

  1. In MXO, choose Collect.
  2. Select Interaction Points.
  3. Select the Interaction Point for which you want to create an Online Optimization Point. This opens the Interaction Points view.
  4. Click the Add icon for Online Optimization Points.
  5. Ensure the Optimization Point is turned on.
  6. Enter the following details:
    FieldDescription
    NameA name for your Optimization Point.
    Element pathPath to the element where you want to insert your Optimization Point.We support a variety of selectors for use in element paths. For more information, see Supported Selectors for Element Paths.
  7. Configure how MXO determines the best Action to display to eligible customers at this Optimization Point.
    FieldDescription
    Number of Actions ReturnedSpecify the number of Actions to return in this Optimization Point. You can specify a maximum of 25 Actions.
    Specify Content PositionSpecify how and where MXO should display content for this Optimization Point. You can choose to:

    • Replace existing page content,
    • Insert Before existing page content, or
    • Insert After existing page content.
    Action SelectionTo use Dynamic Actions, select Let MXO choose.
    Action ScopeTo use Dynamic Actions, select either:

    • All Actions. Consider displaying both MXO Actions and Dynamic Actions.
    • Dynamic Actions. Consider displaying only existing offers defined outside of MXO.
    Priority RuleSelect the Priority Rule to use to prioritize Actions available to display at this Optimization Point.
  8. Optionally, configure a Viewpoint for this Optimization Point. You can either:
    • Select existing.
    • Create new.
  9. Specify whether or not this optimization should be shown to customers in the Control Group.
  10. Click Save.

Create an Online Optimization Point (MXO Extension)

  1. On the page of your website where you want to insert an optimization, enable the MXO Extension.
  2. On the toolbar, select Edit.
  3. Click the Add icon and select Page Element from the Optimize section.
    GSG - OP Page Element
    This temporarily closes the window and returns you to the web page.
  4. Move your cursor over the page to highlight where you want to insert your Optimization Point.
  5. Click SET SELECTION. This opens the main MXO UI.
  6. Ensure the Optimization Point is turned On.
  7. Provide a Name for your Optimization Point.
  8. ​Configure how MXO determines the best Action to display to eligible customers at this Optimization Point.
    FieldDescription
    Number of Actions ReturnedSpecify the number of Actions to return in this Optimization Point. You can specify a maximum of 10 Actions.
    Specify Content PositionSpecify how and where MXO should display content for this Optimization Point. You can choose to:

    • Replace existing page content,
    • Insert Before existing page content, or
    • Insert After existing page content.
    Action SelectionTo use Dynamic Actions, select Let MXO choose.
    Action ScopeTo use Dynamic Actions, select either:

    • All Actions. Consider displaying both MXO Actions and Dynamic Actions.
    • Dynamic Actions. Consider displaying only existing offers defined outside of MXO.
    Priority RuleSelect the Priority Rule to use to prioritize Actions available to display at this Optimization Point.
  9. Optionally, configure a Viewpoint for this Optimization Point. You can either:
    • Select existing.
    • Create new.
  10. Specify whether or not this optimization should be shown to customers in the Control Group.
  11. Click Save.