Integrating MXO with your native mobile app solution using the Mobile SDKs enables you to:

• Identify your customers across your mobile web and app channels.
• Track key customer activity across your native mobile Touchpoints and automatically link this with activity from other channels.
• Capture customer data across your native mobile Touchpoints and automatically link this with data from other channels.
• Present targeted automatic and programmatic optimizations to your customers using in-app notifications.

The Mobile SDKs also provide you with a business user interface, so that you can configure the key customer interactions you want to listen to quickly and easily.

Adding the Mobile SDKs to your app requires minimal development effort, allowing you to get up and running in very short timescales.