Action Insights
Use the action insights functionality to gain an in-depth view of the action statistics for the selected query.
Access the Action Insights Page
You can view action statistics only for discover journeys or discovery nth query types.
If you have already selected another option for the query, such as opening the Journeys page, you can also switch to the Action Insights page by using the View selector located in the upper right corner of the page you accessed.
Navigate the Action Insights Page
The action insights page provides you with an overview of the resulting statistics data derived from your engagement query.
Insights are split into the following sections:
Query Summary
The query summary section provides you with the following information:
| Field | Description |
|---|---|
| Journey Query | The journey query that returned the results. |
| Earliest Date | Earliest date on which customers included in the query results started a journey. |
| Latest Date | Latest date on which customers included in the query results finished a journey. |
| Journey Experience Score | Measurement of how engaged customers are throughout their journey, with a scale ranging from -100 to 100. The lower the score, the less engaged customers are. The score is calculated as follows: ((Number of active customers - Number of drop-off customers) / Total customers) *100. |
Overview
| Field | Description |
|---|---|
| Online Actions | Number of online actions delivered across the journey with a non-control asset. |
| Click-through Rate | Percentage of positive responses to the online actions. |
| Controlled Actions | Number of actions delivered with the control assets. |
| Offline Actions | Number of offline (push actions) delivered across the journey. |
Action Response Analysis
| Field | Description |
|---|---|
| Action Response Analysis | Response rate to each action, including viewed (delivered), positive, and negative responses. |
| Unique Action Analysis | Number of times an action was presented to a unique customer. |
| Action by Touchpoint | Total actions generated for each journey touchpoint. |
