Lifecycle Stages are the phases in which you view activity throughout the customer journey. For example, when a customer visits your web site for the first time, you might categorize them as being in the "Awareness" phase. Later, if they decided to purchase a product or service from you, you would categorize them as being in the "Purchase" phase.

MXO allows you to create up to eight separate Lifecycle Stages to cover the entire customer journey.

You can see how customers move between lifecycle stage when viewing journey visualizations.

For more information, see Create and Manage Lifecycle Stages.