Adobe Experience Platform

The Adobe Experience Platform data stream provides a turnkey solution for integrating DXA data into Adobe Experience Platform. This allows DXA data to be utilized in Adobe Experience Platform and application services, such as Customer Journey Analytics.

The Adobe Experience Platform data stream uses the Experience Data Model (XDM) to standardize DXA session and pageview data schemas and automatically pushes the data to Adobe Experience Platform every night.

Use cases

  • Unlock the full potential of DXA data analysis and DXS with Customer Journey Analytics in Adobe Experience Platform.

  • Associate DXA digital experience signals with your existing customer profiles.

  • Apply DXA digital experience signals when setting up Offer Decisioning in Adobe Experience Platform.

  • Combine DXA digital experience signals with Journey Orchestration in Adobe Experience Platform.

Prerequisites

  • An Adobe Experience Platform instance

  • Adobe I/O authentication enabled on your DXA account
    Note: To enable Adobe I/O authentication in DXA, see Adobe JWT Authentication.
  • Anonymous data capturing set up in DXA
    Note: For more information, see Passing User IDs.

Enabling the Adobe Experience Platform data stream

  1. On the navigation bar, go to Connect > Data Streams > Configure Data Streams > Platforms > Adobe Experience Platform.Adobe Experience Platform data connector

  2. In Adobe Experience Platform, select Adobe Experience Platform Integration Enabled.

    The following settings appear:Adobe Experience Platform settings

  3. Enter your Adobe Experience Platform Tenant ID.
    Note: To find your Adobe Experience Platform tenant ID, see Know your TENANT_ID in Adobe Experience League.
  4. Enter your Adobe Experience Platform Sandbox Name.
    Note: To find your Adobe Experience Platform sandbox name, see Sandboxes overview in Adobe Experience League.

  5. In Data type, select the type of experience data you want to deliver to Adobe Experience Platform every night. The following option is available:

    • All — Delivers all session and pageview data from the past 24 hours.

  6. In Schema version, select a schema to define the data fields available in the session and pageview data sets to delivered to Adobe Experience Platform.

    Note: Learn more: Web Schema v7

  7. Click Save.

The Adobe Experience Platform data stream is enabled. Adobe Experience Platform will standardize DXA analytics data in an XDM schema and send the data to Adobe Experience Platform every night.
Note: You must wait up to 24 hours for the schema to be created and for DXA data to populate in Adobe Experience Platform.

Configuring the identity namespace in Adobe Experience Platform

To use application services with DXA, you must first configure the identity namespace in each session and pageview schema.
Note: For more information, see Identity namespace overview in Adobe Experience League.
To configure the identity namespace in Adobe Experience Platform:

  1. Go to DATA MANAGEMENT > Schemas.

    The DXA schemas appear on your Adobe Experience Platform schema list.
    Note: If your Decibel schemas don't appear on the list within 24 hours of enabling the Adobe Experience Platform data connector, contact DXA Support.
    DXA schemas listed in Adobe Experience Platform

  2. Click the schema name.

    DXA fields are structured in field groups based on their classification in the data stream schema.Schema structure

  3. Expand the decibelSessionMetadata field group.

  4. Select the decibeluserid field.

  5. In Field properties, select Identity.

  6. Select the required Identity namespace.

  7. Click Apply.

The identity namespace is saved and a fingerprint icon appears to the left of the decibeluserid field. You can now access DXA analytics data from Adobe Experience Platform.Decibel user ID field with fingerprint icon