Average Order Value

The Average Order Value (AOV) is the average amount of money visitors spend on a property spend per converted session in a selected date range.

Average Order Value widget

To view the Average Order Value widget, on the DXA dashboard, click Experience.

Average Order Value widget on the default dashboard

The Average Order Value widget displays the following information:

  • The current AOV for the selected date range
    Note: To change the selected date range, on the top-left of the screen, click the date range dropdown menu. By default, this is set to Last 7 full days (excluding today).
  • A line graph showing the AOV at different points over the selected date range
    Note: Hover over the line graph to view the AOV at specific dates in the selected date range.