Average Order Value
The Average Order Value (AOV) is the average amount of money visitors spend on a property spend per converted session in a selected date range.
Average Order Value widget
To view the Average Order Value widget, on the DXA dashboard, click Experience.
The Average Order Value widget displays the following information:
- The current AOV for the selected date rangeNote: To change the selected date range, on the top-left of the screen, click the date range dropdown menu. By default, this is set to Last 7 full days (excluding today).
- A line graph showing the AOV at different points over the selected date rangeNote: Hover over the line graph to view the AOV at specific dates in the selected date range.