Behaviors
Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.
Behaviors impacting Engagement Score
Engagement Score is one of the pillar scores that are measured to produce the Digital Experience Score (DXS) of a property or page. It is scored between 0 and 10, with 10 indicating an exceptionally engaging visitor journey.
To receive a high Engagement Score, your visitors must positively interact with your content. The more attentive visitors are, and the more positive behaviors they display, the greater the Engagement Score.
| Name | What it is | What it indicates | Devices | Frequency |
|---|---|---|---|---|
| On-page Search | Pressing Ctrl+F or Command+F | Visitor using a keyboard shortcut to find a specific item on the page |
| 1 in 4,000 pageviews |
| Pasting | Pressing Ctrl+V or Command+V | Visitor using a keyboard shortcut to paste content in a form Note: In some cases, this Behavior is an indication of fraud.
|
| 1 in 180 pageviews |
| Pressing Ctrl+P or Command+P | Visitor using a keyboard shortcut to print content from the page |
| 1 in 120,000 pageviews | |
| Reading | Repetitive cursor movements from left to right and back or right to left and back | Visitor following words on the page with the cursor as they read |
| 1 in 70 pageviews |
| Responsive Multi-click | Multiple clicks or touches on a responsive UI element in a short space of time | Visitor interacting with a UI element designed to be clicked or touched multiple times in a short space of time, such as a carousel |
| 1 in 2,500 pageviews |
| Slow Responsive Multiclick | Slow multiple clicks or touches on a responsive UI element in a short space of time | Visitor modifying a UI element, such as filling out a form |
| 1 in 140 pageviews |
| Scroll Engagement | Slowly scrolling down a page or screen and occasionally stopping | Visitor exploring the page or screen and stopping to focus on specific areas |
| 1 in 6 pageviews |
| Select and Copy | Highlighting text before right-clicking or pressing Ctrl+C or Command+C | Visitor copying content to use elsewhere Note: In some cases, this Behavior is an indication of fraud.
|
| 1 in 300 pageviews |
Behaviors impacting Frustration Score
Frustration Score is one of the pillar scores that are measured to produce the DXS of a property. It is scored between 0 and 10, with 0 indicating a pleasant and frustration-free visitor journey.
To receive a score indicating low levels of frustration, navigating your properties and pages should be smooth and simple thanks to intuitive layouts, responsive elements, and clear information.
| Name | What it is | What it indicates | Devices | Frequency |
|---|---|---|---|---|
| Bird Nesting |
Erratic cursor movements in the pattern of a bird nest |
User frustration |
| 1 in 1,000 pageviews |
| Rapid Scrolling |
Quickly scrolling up and down the page |
Difficulty locating content |
| 1 in 100 pageviews |
| Unresponsive Multiclick |
Repetitively clicking or touching the same area on a page |
Unresponsive UI elements |
| 1 in 700 pageviews |
| Device Rotation | Device rotations in a short space of time | Visitor rotating the screen due to problems seeing the content |
| 1 in 2,500 pageviews |
