Field masking is a method for hiding sensitive and personal data from users who are not authorized to see it. When an unauthorized user looks at a report or screen that contains sensitive fields, the values in those fields are either masked with two asterisks (**) for string fields or empty (for non-string fields). This allows such users the ability to access and administer Medallia Experience Cloud but not see the sensitive data.

Here are two example views of the same Responses List, one with data masking and the other without:

Similarly, here is two views of a Responses Form:

The feedback list below shows string-field values listed on the Unique Record ID and Property identifier columns, which are masked with two asterisks (**), while Survey ID and Response Date columns — listing the values of non-string fields — are blank: