This section explains how to integrate topics and sentiment analysis from Medallia Experience Cloud (MEC) into MXO. Having topics and sentiment data available to MXO facilitates even deeper analysis and understanding of journey analytics.

You can create distinct topic hierarchies in MEC for various use cases, which are organized using tag pools. MXO consolidates all topic hierarchies from MEC into a single, large topic hierarchy to leverage topics most effectively.

To get started, follow the steps to Establish a Connection.

You can learn more about topics and sentiment in the MEC help.

• Topics

• Sentiment analysis

• Tag pools