First/Last Interaction at

Find journeys for customers starting or ending their journey with a specific Interaction with your brand.

Note:

In this context, first interaction is the customers absolute first interaction with your brand, not their first interaction within the last 90 days. If that interaction did not occur within the last 90 days, the first stop on the customers journey may not match the interaction specified in the query.

Table 1. Options
ComponentExample
:at interaction(channel='web') _:_action(id='Ways to Invest (Banner)')

Usage Notes

  • The query must include a specific Interaction or Action context.
  • Combine multiple filters using either an AND or an OR.
  • Use : to specify that both an Interaction and Action context must be present during an Interaction.

Examples

discover journeys for customers with first interaction at interaction( stage="Enrollment" activity="Apply")
discover journeys for customers with first interaction at interaction(channel='web') :action(id='Ways to Invest (Banner)')
discover journeys for customers with last interaction at action(id='Preferred Checking) ')