FROM EACH FIRST & TO
Using FROM EACH FIRST & TO filters splits the full customer path into separate journeys beginning with each first occurrence of the starting interaction context and finishing with each occurrence of the ending interaction context you specify in your query.
Example
Splitting Process
| Step | Description |
|---|---|
| Tag each interaction on the Web channel as a source node. | |
| Tag each interaction on the Assisted channel as a target node. | |
| Start from the beginning of the full customer path and find the first instance of the source node. Mark this as the beginning of the journey. | |
| Find the first instance of the target node after the node marked as the start of the journey and mark that as the end of the journey. | |
| Repeat steps 3 & 4 to the end of the full customer path. |
Results
In this example, you end up with three customer journeys based on the specified filter criteria.
Suggested Scenarios
Use Case 1
Initial Question
I want to identify other topics of interest to customers in the time between first looking at a product and later going on to acquire that same product.
Query
| Filter | Query Parameters |
|---|---|
| FROM EACH FIRST | Proposition = Gold Card |
| TO | Activity Type = Acquire Proposition = Gold Card |
discover journeys from each first interaction(proposition="Gold Card") to interaction(activity="Acquire" proposition="Gold Card")Analysis
- Shows each journey beginning with a customer's the first interaction related to a Gold card and ending with the customer acquiring a Gold card.
- Includes all interactions relating to both Gold cards and other propositions a customer looks at during that journey.
- Viewing the journey visuals by Proposition lets you view further insights into the journey, including:
- Other types of activity the customer undertook, prior to acquiring a Gold Card.
- Other Propositions in which the customer showed an interest, prior to acquiring a Gold Card.
Use Case 2
Initial Question
I want to identify the first Action delivered to a customer that leads to the purchase of product associated with that Action.
Query
| Filter | Query Parameters |
|---|---|
| FROM EACH FIRST | Optimization Point = Credit Card Landing Page |
| TO | Activity Type = Acquire Proposition = Credit Cards |
discover journeys from each first action(optimization="Credit Card Landing Page") to interaction(activity="Acquire" proposition="Credit Cards")Analysis
- Shows each journey beginning with an Action being delivered to customers on the Credit Card landing page and ending with customer acquiring a credit card.
- Includes all other Actions delivered to customers during that journey.
- Only includes starting nodes for journeys that have a correlating purchase event.
- Provides a good starting point for identifying the most valuable orchestration displayed on that page.
