What are Priority Rules?
MXO uses Priority Rules to calculate how eligible Actions are ranked during the arbitration process. These rules provide MXO with the information required to make an informed decision about the best eligible Action to show to a customer at any time. MXO provides the following out-of-the-box Priority Rules:
| Type | Description |
|---|---|
| Interest first | Based on the diminished activity count for both the parent, and any child, Propositions associated with an Action. |
| Interest only | Based on the diminished activity count for both the parent, and any child, Propositions associated with an Action. If no activity is recorded for the Proposition, or any child Propositions, associated with an Action, that Action is excluded from the arbitration process. |
| Marketing Priority | Based on the marketing priority assigned to an Action. |
| Interest and Marketing Priority | A linear combination (multiplication) of both interested in and marketing priority. |
| Random | Based on a uniformly distributed, random number generated for each Action by MXO . |
Important: Both the "Interest first" and "Interest only" Priority Rules are based on the diminished activity account for the Proposition associated with an Action. Diminished activity count is reset to 0 (zero) after a customer fulfils the completion activity for a Proposition. This may result in Actions you expect to be included in the arbitration process being filtered out.As well as using the out-of-the-box Priority Rules, you can also create your own custom ones.
For more information, see Create a Custom Priority Rule.
