Priority Rules
MXO uses Priority Rules to calculate how eligible Actions are ranked during the arbitration process. These rules provide MXO with the information required to make an informed decision about the best eligible Action to show to a customer at any time. MXO provides the following out-of-the-box Priority Rules:
| Field | Description |
|---|---|
| Interest first | Based on the diminished activity count for both the parent, and any child, Propositions associated with an Action. |
| Interest only | Based on the diminished activity count for both the parent, and any child, Propositions associated with an Action. If no activity is recorded for the Proposition, or any child Propositions, associated with an Action, that Action is excluded from the arbitration process. Diminished activity count is reset to 0 (zero) after a customer fulfils the completion activity for a Proposition. This may result in Actions you expect to be included in the arbitration process being filtered out. |
| Marketing priority | Based on the marketing priority assigned to an Action. |
| Interest and Marketing Priority | Based on a linear combination (multiplication) of both Interest first in and Marketing priority rules. |
| Random | Based on a uniformly distributed, random number generated for each Action by MXO . |
Note: For both 'Interest first' and 'Interest only' Priority Rules, Diminished activity count is reset to 0 (zero) after a customer fulfils the completion activity for a Proposition. This may result in Actions you expect to be included in the arbitration process being filtered out.
