MXO 's Philosophy of Engagement is that the starting point for building engagement is knowing your customers, which enables you to use this knowledge to inform and personalize your brand's interactions with them.

The MXO platform orchestrates customer journeys by coordinating personalized interactions across all touchpoints and stages of the customer lifecycle.Interactions can be personalized manually, such as a manager addressing feedback, or automated using MXO, which utilizes customer data to inform engagement strategies.

MXO automates orchestration by analyzing customer behavior and data to drive contextually relevant actions at the right moment.