Audience Destinations

Audience destinations let you specify the locations with which you want to share audience data for further analysis using your own BI tools or for merging with existing data held in your own systems to enrich that data with information about customer behavior and intent. You can share audience data with:

You can also download data, locally, in Data Export v8 format.
Note: The download destination for a space is configured by default and available out-of-the-box.

Audience destinations are specific to an individual space. They are not shared between multiple spaces. If you have multiple spaces you must configure audiences destinations for each of those spaces.

Important: Only users with admin or creator roles can create and manage audience destinations.

Decide which data to share with an audience destination

When you configure an audience destination, you can decide what data you choose to share with your existing systems, at the individual attribute level. This enables you to control the amount of customer data you share. For ease of integration, you can also specify the order in which those attributes are shared. You can choose to share:

  • all customer or activity attributes, or

  • only specified customer or activity attributes.

You can include or exclude any customer or activity attribute data that has been captured using an attribute capture point and saved in the customer metadata data adapter. On-demand data shared with MXO from external systems cannot be included in the dataset that is shared from MXO to an external audience destination.
Important: The ability to share specific customer attributes applies only if you are sharing that data in CSV or JSON format.