Objectives enable brands to set and track key performance indicators (KPIs), reflecting significant achievements and customer progress in their journeys.

Several types of key indicators can be defined and measured using Objectives, including the following examples.

Marketing Value

Assess the impact of marketing and experience orchestration with MXO, such as purchases, upsells, cross-sells, renewals, call center deflection, and reduced cancellations or churn.

Journey Milestones

Monitor the volume and frequency of customers reaching journey milestones, like using online tools (e.g., mortgage calculators), downloading apps, or adding items to shopping carts.

Customer Engagement

Measure engagement levels with brand offerings, including email subscriptions, responses to MXO-delivered actions, and downloads or views of brand-provided content.

Brands can leverage reports to measure key metrics and evaluate the effectiveness of strategies aimed at guiding customers toward achieving journey milestones aligned with their Objectives.