Analyzing Objective Completions
This topic provides an overview of how to analyze objective completion reports using MXO's dashboard features.
To analyze customer activities that are related to brand Objectives, MXO offers a series of dashboards that demonstrate how many customers have reached designated milestones and the effectiveness of the brand’s action strategies
Viewing Objective Completion Reports
To view a report, select the analyze icon next to the desired Objective on the Objectives list page.
Objective Completion Report Details
To expand the current tile you are viewing, click the Toggle Fullscreen icon:
To initiate a CSV download of the relevant table data, click the download icon:
The following screenshot shows the top of the report window.
- Objective Name
- Displayed at the top left of the reporting window under the site header.
- Refresh Button
Select Refresh, located at the top right of the window, to update reporting data. The Last Refresh date is displayed below the Refresh button.
- Filters
Filters provided at the top of the Objective Completion Report include:
Time Period: Select the Last 7, 14, 30, or 60 days
Propositions: Select All (default) or narrow the scope of reporting to a portion of the Proposition hierarchy
Channels: Select All (default) or narrow the scope of reporting to a particular Channel of interest
- Summary Statistics
- After desired filters are set, the next section displays summary statistics, including:
Customers Completing: the number of unique customers who completed the Objective
Total Completions: the total number of Objective completions
Total Value: If the Objective is assigned a monetary value or a value attribute, Total Value is calculated as Total Completions multiplied by Fixed Value or Attribute Value per Completion.
Value per Customer: If the Objective is assigned a monetary value or a value attribute, Value per Customer is calculated as Total Value divided by (unique) Customers Completing.
- Completions Over Time
Use the Completions by drop-down to display data by day, week, or month.
- Completions by Channel, Proposition, Touchpoint
These charts enable users to view Objective Completions by Channel, Proposition, or Touchpoint using the Completions by dropdown menu. The selected entities are detailed to the right of the relevant chart, with total completions displayed inside the circle.
Action Impact Analysis
The Action Impact Analysis displays donut charts for Orchestrated Actions and Click-Through Rate, with filters for Orchestration Period and Touchpoints.
Use the dropdown filters to customize the Action Impact Analysis, selecting the period and Touchpoints of interest.
Detailed metrics for each Orchestrated Action are shown below the charts in the Online Action Impact section:
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Viewed: Counts non-controlled Asset deliveries to customers who completed the Objective.
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Controlled: Counts controlled Asset deliveries to customers who completed the Objective.
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Controlled Percentage: Shows controlled Assets as a percentage of total presentations.
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Positive: Number of positive responses to delivered Assets from customers who completed the Objective.
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Positive Percentage: Positive responses as a percentage of total Asset deliveries.
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Neutral: Counts neutral responses to delivered Assets from customers who completed the Objective.
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Neutral Percentage: Neutral responses as a percentage of total Asset deliveries.
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Negative: Counts negative responses to delivered Assets from customers who completed the Objective.
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Negative Percentage: Negative responses as a percentage of total Asset deliveries.
You can Include Push Actions using the checkbox located near the top of the Online Action Impact section.
